F&B MASTERCLASS: HOW TO ENGAGE TRAVELLERS AND GROW YOUR BRAND BY ELEVATING YOUR F&B OFFERING
WHO: Eric Pateman is an award-winning Canadian entrepreneur with over 25 years of hospitality experience as a chef, restauranteur, artisan food retailer, food manufacturer, culinary travel planner, author, brand ambassador and hospitality consultant. He spends most of his time travelling the world speaking about culinary tourism; creating new culinary tourism itineraries and festivals for his own and clients’ brands; or consulting on private and public sector initiatives related to culinary tourism or food and beverage brands.
WHAT: No other activity engages clients more than dining, with most of them eating more than three meals a day – not to mention photographing and discussing their food on social media. In this workshop, Eric shares practical ideas to set your brand apart in this highly competitive sector – including how to create a memorable and effective unique selling proposition; how to create a brand story around food; and how to design food-focused packages.