“Maybe it was a job in the travel world that found me? Whichever, I have remained enthralled and entranced ever since.”
In one line, what makes you a PUREist?
An intrinsic passion for all things travel and exploration.
Tell us your story – how did you get where you are today?
Born abroad and raised by nomadic parents, for whom travel is an intrinsic part of life, it should have been obvious from day dot that my future lay in the world of travel. For some reason it took years of deliberation and tribulation as to my purpose of life though – until I happened across a job in travel that is; or maybe it was a job in the travel world that found me? Whichever, I have remained enthralled and entranced ever since.
Can you share with us your single most life-enriching experience?
Travelling alone in a newly-open North Western Vietnam, the only foreigner around, for a full two weeks.
What does the term ‘experiential travel’ mean to you?
A journey that can afford you a life-enriching experience.
Describe your ideal client: how do they approach travel?
Someone trusting and brave, instilled with a sense of bold adventure and enthusiasm for what potentially lies before them.
What made you decide to join PURE Life Experiences and how has doing so benefitted your business?
The founders of PURE Life Experiences made the decision to join easy. PURE then didn’t disappoint. It has opened my eyes to an edited and creative travel world. One that inspires and enthuses and then brings in business when the travel it has instigated leads others to want to follow.
What role do you think PURE has to play in the high-end experiential travel industry?
It reminds us why we’re in the industry that we’re all in by stretching our horizons and introducing us to new contacts that open our eyes to seek out new possibilities.
What other brands and companies in high-end experiential travel do you admire the most?
Pioneers breaking boundaries and not fitting the mould: Maison des Rêves – unique properties and events.
If there were one thing you could change about the travel industry, what would it be?
Uniformity and conformity.
Finally, who is your experiential hero?
We want to know what makes you a PUREist. If you’re interested in having your profile featured, get in touch with [email protected].