UNDER THE INFLUENCE: HOW TO USE YOUR CHOSEN INFLUENCERS TO GENERATE CONTENT AND ROI
WHO: Amanda Ho is the Founder and Editor-In-Chief of Electrify Magazine, where she documents the voice of today’s global generation. She also runs the independent creative studio Sundays In Motion. Marianna Jamadi is a travel photographer and writer specialising in creating images for social media.
WHAT: Influencers and bloggers dominate today’s digital realm, making it more important than ever for travel brands to thoroughly vet those they work with to guarantee the best return on investment. Amanda and Marianna will discuss how once you’ve found the right influencer for your brand, how to work with them; best practices for content creation; and identifying goals for ROI, touching on several successful case studies.