INTO THE UNKNOWN
PURE Pursuits is a unique concept that brings together an intimate group of industry leaders and visionaries, forcing them out of their comfort zones and into the unknown.
What are Pursuits?
Awe-inspiring surroundings and immersive activities challenge physical boundaries and provide inspiration, while informal discussions and workshops are designed to break down barriers, open minds and foster creativity – all with the aim of enriching souls, developing business, and moving the industry forward.
Pursuit One: Fire and Ice
The inaugural Pursuit took the first brave group of challengers to the land of fire and ice, Iceland, as they touched base off-road, hit the ground ski-dooing, took the dive into blue sea thinking and got (their ice-axes) stuck into new ideas.
Pursuit Two: Frontier Thinking
Our next group of challengers journeyed into the vast terrain of America’s Wild West, floating off-grid down the Salmon River and swapping WiFi connection for personal connection.