9-13 September 2018
Marrakech

Richard Massey

INSTAGRAM MASTERCLASS: HOW TO PRODUCE PROFESSIONAL-LOOKING PHOTOS THAT ENGAGE TODAY’S VISUAL CONSUMERS

WHO: Richard is the in-house PR Director of Unlisted Collection, home to six hotels and 19 restaurants based across London, Singapore, Shanghai and Sydney. His primary focus is on press and marketing, with emphasis on social media. With an inside track on the food, drink and travel scene, Richard’s Instagram grew organically and rapidly, further spurring him on to focus on content creation and digital marketing under his umbrella brand, Studio Unseen – also home to Unseen 24/7, a culture and lifestyle newsletter founded alongside journalist Chloe Sachdev.

WHAT: Travellers are now totally savvy to the practical uses of Instagram, even going so far as to plan their trips entirely on the platform. In this practical workshop, Richard will give step-by-step instructions for taking, editing and sharing beautiful, zeitgeist-surfing Instagram images that help your brand tap into this lucrative market – delving into everything from the right apps and editing tools to use, down to crafting engaging hashtags and captions.

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