Wander into any traveller’s home and scattered everywhere you’ll find evidence of their journeys around the world: curious trinkets and hand-woven textiles, glimmering bangles and imperfect pottery – all telling their own story of a far-flung destination, an unforgettable trip, a cherished memory. When in Marrakech, we know PUREists can’t resist adding to their eclectic collections in the city’s colourful souks; so this year we’re bringing the souks to you.
Tucked in the Morocco Lounge on the show floor, you’ll find SOUK: a treasure trove brimming with the delights of Marrakech, featuring products from an array of local artisans specially curated for you by the mavens at Boutique Souk. We caught up with the team to find out what they have in store…
Les Nomades de Marrakech specialises in locally handmade carpets, from shaggy sheepskins to artfully woven decorative kilims and contemporary leather rugs, and beautiful blankets sourced from villages throughout Morocco – each one telling a story of its local area and culture according to the wools, colours and designs. Owner Moulay Youssef is also a professional guide and is well known for his knowledge of the best products and spots in Marrakech; in fact, the entire Nomades family is passionate about sharing their love for manual art and passing on the stories of Moroccan artisans to anyone who cares to listen.
Originally from Algeria, Norya’s passion for fashion is the driving force behind her brand. Her limited edition designs reflecting a mix of French, Moroccan, Berber and Algerian cultures, rendered with a mix of traditional Moroccan craftsmanship and a modern couture vision. Recognisable for its unique selection of high-end materials, elegant yet comfortable silhouettes and trademark funky, flamboyant prints, Norya AyroN has already received international acclaim – in fact, Sharon Stone, Monica Belluci, Maggie Gyllenhaal, Juliette Binoche, Mos Def and Riccardo Tisci have all been spotted wearing her designs!
Chabi Chic is the story of two girls in love with Morocco. It started five years ago when Nadia and Vanessa created a home line inspired by traditional Moroccan lifestyle and design, with a view to share the craft they fell in love with in a way that was adapted to their own way of life. Their collection of cups, bowls, tagines and other household items are handmade using high-quality materials that are impact-resistant and dishwasher and microwave-safe. Added to that, they also offer an array of locally produced spices, condiments and oils, along with a natural cosmetic range using organic ingredients.
Director of The Source Music and Spa resort Naïki studied yoga’s philosophy in India and is now a certified Hatha Yogi within the Sivananda tradition. “Yoga teaches us to calm out the mind and to listen to our inner soul”, she says. Naïki’s wish is to help every individual unwind, recentre their conscience and discover the best version of themselves through passing along this teaching method and using other tools such as yoga Thai massage, sound massage and hatha yoga. She provides a holistic approach to the spa treatments at The Source, with an emphasis on sound healing.