This year’s MATTER, brought to you by Tourism Australia, will bring together the best minds in high-end travel and beyond for a bumped-up two days of idea sharing, problem solving and roof raising. Across our stunning new venue of The Source, we’ll be putting on several stages, tents and even kitchen tables (!) packed with inspiring talks, debates and workshops to get your mind ticking over and stimulate both professional and personal growth.
We’ve already announced the first of our speakers, so here are a few more newly-confirmed names to look out for. Check out their pitches below – and keep an eye on the MATTER homepage for future speaker releases.
MICRO NETWORK, MAXIMUM IMPACT: HOW TO ENGAGE TRAVELLERS IN YOUR CONSERVATION AIMS
CEO, Citizens of the Great Barrier Reef
WHO: The CEO and Founder of Citizens of the Great Barrier Reef, Andy Ridley also founded the Earth Hour concept and was responsible for taking it from Sydney to more than 7000 cities across the globe.
WHAT: For the first time, the world is seeing the real effects of climate change on the Great Barrier Reef. Tourism has a unique role (and responsibility) to engage the world in its conservation – as well as that of any iconic natural destination. Join Andy as he explains how travellers’ experiences can inspire their micro networks to bring innovation, funds and influence to effect change in such places – as well as making their visit even more rewarding and magical.
FIGURES MATTER: TOP TIPS TO DRIVE YOUR BOTTOM LINE
Managing Director, Steppes Travel
WHO: The Managing Director of Steppes Travel, Justin Wateridge grew up in Zambia, where he witnessed the ability of people to cope with not much more than ingenuity and a smile.
WHAT: The link between the performance of your team and your bottom line is clear; so in this session, Justin will reveal how to motivate your product, marketing and sales teams to achieve peak performance by employing key performance indicators that drive growth – and the bottom line.
UNDER THE INFLUENCE: HOW TO USE YOUR CHOSEN INFLUENCERS TO GENERATE CONTENT AND ROI
Founder & Editor-in-Chief, Electrify Magazine
Travel photographer / writer
WHO: Amanda Ho is the Founder and Editor-In-Chief of Electrify Magazine, where she documents the voice of today’s global generation. She also runs the independent creative studio Sundays In Motion. Marianna Jamadi is a travel photographer and writer specialising in creating images for social media.
WHAT: Influencers and bloggers dominate today’s digital realm, making it more important than ever for travel brands to thoroughly vet those they work with to guarantee the best return on investment. Amanda and Marianna will discuss how once you’ve found the right influencer for your brand, how to work with them; best practices for content creation; and identifying goals for ROI, touching on several successful case studies.
GET OVER THE RAINBOW: MOVING BEYOND STEREOTYPES TO ENGAGE LGBTQ TRAVELLERS
Co-Founder and Chief Travel Officer, Zoom Vacations and Events
Editor in Chief, OutThere
WHO: Joel is the Co-Founder and Chief Travel Officer of Zoom Vacations, an agency that creates luxury, experiential gay tours and vacations to gay-friendly destinations all over the world. Uwern is an award-winning travel journalist and Editor-in-Chief of OutThere magazine, the world’s leading luxury and experiential travel journal for discerning, gay men of distinction in the UK, US and 20 other countries worldwide. He is also the LGBT Travel Ambassador to Thailand and Sweden and proud to be a board director of the International Gay and Lesbian Travel Association, the IGLTA.
WHAT: Many high-end travel designers and suppliers think they are successfully reaching the LGBTQ market because they already have a few LGBTQ clients – but this is only the tip of the iceberg. Today’s LGBTQ luxury consumers are very sophisticated, are made up of numerous cultures and subcultures, and won’t fall for ‘rainbow flag and disco ball’ marketing – so how do you formulate a long-term strategy to reach, service and retain them?
IT’S GOOD TO SHARE: LESSONS FROM THE SHARING ECONOMY
Founder & CEO, Oasis
WHO: Parker Stanberry is the Co-Founder and CEO of Oasis, a curated portfolio of properties with hotel-like amenities he started in Buenos Aires in 2009 and that now encompasses over 2000 homes in over 20 destinations worldwide.
WHAT: The sharing economy continues to grow, with many savvy travellers choosing to use home-sharing services during their travels as a way to experience destinations from an insider, ‘like a local’ perspective. With Airbnb valued at $31 billion compared to Marriott’s $33 billion, traditional hotel companies should pay attention to the values of the sharing economy and incorporate some of its principles into their own offerings in order to meet the needs and interests of modern travellers.
MIND OVER MATTER: HOW TO DESIGN A DETOX FOR THE MIND
Owner & CEO, Schloss Elmau
WHO: Dietmar Mueller is the Owner and CEO of Schloss Elmau, a luxury spa retreat and cultural hideaway 100km south of Munich and deep in the calm of the Bavarian Alps.
WHAT: The wellness movement is often largely focused on the physical, from what we consume to how we exercise. However, in order to relax, release emotional tension and clear your mind, it’s important to combine contemporary wellness culture with the timeless practices of mental detoxing and mindfulness. Dieter will explain how to use concerts and literary events featuring artists and authors to inspire travellers and recharge their batteries.
THE POWER OF A SINGLE STORY: HOW TO INSPIRE TRAVEL THROUGH STORYTELLING
Film Production and Development, GLP Films
WHO: Andrew’s life-long global experiences travelling and living abroad, coupled with his background at NASA, NSF and most recently the UNWTO, have taught him how to forecast major travel trends related to sustainable tourism and economic development. He currently produces films and develops the framework for multi-stakeholder content marketing campaigns at GLP Films.
WHAT: If executed properly, a single travel story can be the catalyst for a life-changing journey. Andrew will explain how to discover iconic stories and craft award-winning content marketing campaigns for destinations around the world. During this 30-minute presentation, followed by a 15-minute discussion, you’ll learn how to educate, ignite inspiration and create a call to action in less than five minutes, as well as take away a multi-disciplinary set of tools and knowledge to support travel through storytelling.
BROUGHT TO YOU BY