Those of you who made it to PURE 2016 will hopefully have seen (and contributed to) the Promise Tree on the show floor. Created to bring to life our 2016 campaign, Small Promises Change Worlds, visitors to this living tree were encouraged to pick up a bracelet representing a particular ‘small promise’ they could keep in their daily lives and sign a card expressing their commitment to that promise, before hanging it on the tree. Over the three days of PURE we created a beautiful, growing symbol of our community’s collective promise to Change Worlds.
So that the spirit of these promises lives on, after PURE 2016 came to a close we transported the Promise Tree to the garden of a boarding house in nearby Asni, one of several managed by PURE’s chosen charity, Education For All. EFA is dedicated to helping Moroccan girls get an education and achieve their potential – we hope that this colourful addition to their back garden will show that we are all united in creating a better future!
Since launching their first project in 2007, Education For All has built and continues to maintain four boarding houses, which are a second home to over 120 girls.
To help, donate via your PURE booking form or visit the EFA website.