DIGI-LUXE: WHAT’S NEXT NOW? THE NEW CONNECTION ERA
WHO: Stephen England Hall has extensive international experience working as a senior executive of world-leading digital marketing, data and technology companies in the UK and North America. Since joining Tourism New Zealand as Chief Executive in April 2017, he heads up the agency charged with growing the value of international visitors to New Zealand. He is also a board member of the Tourism Industry Association and The New Zealand Story, and sits on the New Zealand Screen Production Grant and Significant Economic Benefits Verification Panel and New Zealand China Council.
WHAT: Digital marketing often seems geared towards mass markets, but how can it work for small, luxury products with a ‘limited edition’ feel? Learn how digital and data can be an asset for any business – including using laser targeting to build your audience; creating a digital/data eco-system that drives client loyalty; utilising digital technology to take a super-niche, experiential products to new clients; and harnessing the power of storytelling to connect with your audience.