Relive the magic of PURE, over and over again.
PURE Farewell Festival 2017
With the week coming to a close, PUREists headed out into the desert in droves searching for flaming torches that would mark the way to this year’s secret festival location. Bedecked in an eclectic array of bohemian glad rags (and bucketloads of eco-friendly glitter), they sashayed on lush Moroccan carpets, faces shining in the dazzling stage lights, and shimmied to beats (courtesy of an enormous set of speakers) in the midst of nature until the wee hours. Until next year…
PURE Awards Party 2017
The atmosphere was electric at Sofitel as we waited to find out who the PURE community would name their 2017 victors. Clutched in the hands of deserving winners, those golden Ps shone in the lights – and the crowd, too, had gone all out on the ‘Touch of Gold’ theme. After a sophisticated poolside celebration, it was on to SO Night Lounge to really let our hair down…
PURE Opening Party 2017
At the dreamy Palais Namaskar, friends from around the globe were reunited in flickering candlelight to the soundtrack of beautiful live music and the low, excited hum of chatter, punctuated by clinking glasses and bellows of laughter. Then it was home to bed (not too late!) to prepare in body and mind for the week ahead: bring it on. Hosted by Palais Namaskar.
This year MATTER, brought to you by Tourism Australia and hosted at The Source, turned three… And boy did it grow up! Not only in size, with over 30 speakers in a whopping 17 rooms across two whole days; but also in sophistication: this year, we challenged PUREists to pursue both professional and personal development, with all-new Wellness Workshops complementing our burgeoning programme of SPARK, LEARN, DISCUSS and ACHIEVE sessions.
PURE Pursuits 2017: Let the discovery begin
Last year, travel’s leading minds voyaged into the unknown for a journey of physical and mental exploration, forging new connections in the land of fire and ice. Discover their journey and find out how to join us at the frontier for our next Pursuit in June 2017.
Travel Trend #7: Travel Unplugged
At the 2016 PURE Press Roundtable, we asked some of our press members to share their predictions for the next big trends in experiential travel…
But is anything really new? Hear Founder & CEO of Fathom Pavia Rosati explain why she thinks trends stay the same – it’s just how they manifest themselves that changes.
Travel Trend #5: Sharing Economy
In a world of Uber and Airbnb, what’s the next big thing for the travel industry? We took the opportunity to glean insights from some of our press members at the 2016 PURE Press Roundtable.
Click play to hear what Condé Nast Traveler China Features Editor Guannan Huang had to say.
Travel Trend #4: Hands-On
Travel editors make it their business to know the latest news, openings and trends in the industry… But can they tell us what’s coming next? At the 2016 PURE Press Roundtable we took the opportunity to find out.
Click play on the video to hear Senior Editor at Condé Nast Traveler US Paul Brady give us his prediction for the next big trend in experiential travel.
Travel Trend #3: Back to Basics
Who better to report on emerging travel trends than the people who spend their lives travelling to the four corners of the globe searching for them? This year at the 2016 PURE Press Roundtable, we quizzed some of our press members on their predictions for the future of experiential travel.
Click play on the video to get the inside track from freelance travel writer Debbie Pappyn.
Travel Trend #1: Transformational Travel
At the PURE 2016 Press Roundtable we took the opportunity to probe a few of our press members on their predictions for the future of experiential travel. Click play on the video to get the scoop from Editor-in-Chief of Travel Weekly and Press Roundtable moderator, Arnie Weissman.
PURE 2016: FAREWELL FESTIVAL
What better way to say goodbye to our PUREists as they adventure off into the unknown than with a magical closing festival out in the desert sands? For our final night, we took the party out to the desert with a fabulous, free-spirited festival under a ceiling of stars. We asked our PUREists to wow us with their ‘Arabian Nights Meets The Summer Of Love’ looks (think the Rolling Stones notorious trip to Marrakech circa 1967) and they did not disappoint! With thanks to DELIGHT – Event Management for producing the spectacle. Until next year…
PURE 2016: OPENING PARTY AT LA MAMOUNIA
This year’s PURE Opening Party channelled the offbeat glamour of years gone by in Marrakech’s Grande Dame, the sophisticated La Mamounia. An evening of surprises and seduction beckoned our PUREists into another world. With thanks to DELIGHT – Event Management for producing such a spectacular night.
PURE 2016: MATTER
PURE 2016 began in unconventional style with our first ever collaborative un-conference, MATTER, brought to you by Tourism Australia. From high octane, timed SPARK talks to campfire-style DISCUSS debates and structured ACHIEVE workshops, our community were given the power to choose their experience – the only rule was that you get out what you put in!
MEET MATTER: PURE’S FIRST COLLABORATIVE UN-CONFERENCE
For PURE 2016, MATTER is changing. This year, it’s time to take matters into your own hands and share what matters to you. Introducing PURE’s first collaborative un-conference, MATTER. Discover exactly how we’ve changed and how you can get involved. Brought to you by Tourism Australia.
PURE LIFE EXPERIENCES 2015
PURE 2015 saw like-minded mavericks gather again for the best Experiential Travel trade show to date! PURE Life Experiences is the world’s leading travel trade event for the high-end Experiential Travel industry. It brings together the finest experience creators from all four corners of the globe. Everything is done to guaranty maximum interaction between all the “PUREists” through the organisation of many glamorous networking events, lunches, an insightful collection of seminars and inspirational conference whilst not forgetting the PURE Awards!