THE PURE AWARDS 2013
A long-awaited recognition of the best of the best in the high-end experiential travel industry, the inaugural PURE Awards 2013 were a triumph. We were astounded by the range and calibre of the (quite literally) hundreds of entries we received, which only went to cement our belief that the PURE is home to true mavericks – those brave enough to really push boundaries and create life-enriching experiences worthy of the hefty ‘transformational’ label.
The revelation of the PURE Awards 2013 finalists and winners took place on the evening of 14 November 2013, at the Official PURE 2013 Farewell & Awards Party brought to you by Tourism New Zealand. An incredible party at Es Saadi was followed by an afterparty at TheatrO – it was a magical evening full of celebration, not only of those on the stage, but of the incredible movement that PURE has become.